Student Affairs Brand

Our Brand Promise

At the University of Denver, learning doesn’t begin and end in the classroom; it comes alive in the moments that shape who students are becoming. The Division of Student Affairs exists to fuel those moments and empower students to succeed. That is at the heart of our brand facing DU students. It’s what we stand for and how we translate our services to our student audience.

Across our 20 service-oriented departments and countless touchpoints, we collectively provide experiences, spaces, and support systems that enrich the full arc of a student’s journey, as well as curate enriching and authentic experiences for the broader DU community.

University of Denver Visual Brand: Empowering a lifetime of meaningful impact

University of Denver Brand

Our work is grounded in DU’s 4D Experience — Intellect, Character, Well-being, and Purpose — a holistic framework unique to DU that recognizes students as whole person with evolving goals, identities, and aspirations.

DU Brand Tools and Resources

Division of Student Affairs Brand

We communicate our brand to external audiences through storytelling with a consistent visual identity, brand reputation, and identity setting while we may utilize more targeted platforms and practices to reach them individually. We develop and reinforce affinity and trust when we carry a consistent brand message across all touchpoints with these external groups.

Tools and Resources

As a sub brand of the larger University of Denver brand, The Division of Student Affairs carries a distinguished identity complementing the larger mission of the university. The DU brand promises a holistic education; Student Affairs delivers the co-curricular infrastructure that makes it possible. As such, branding guidelines and materials can be found through the link below.