Student Affairs Brand

We communicate who we are through a unified brand identity using a visual identity, personality, tone and voice to communicate our value to our audiences and communicate what they can expect from us.

Across our departments and units, we collectively provide experiences, spaces, and support systems that enrich the full arc of a student’s journey, as well as curate enriching experiences for the broader DU community.

Learn more in the Student Affairs Brand Playbook with information and resources on:

  • Visual Identity: Logos, 4D Stickers, Colors, Textures, Fonts, Photography Standards
  • Brand Expression: Voice, Tone, and Personality
  • Student-Centric Branding Approach
  • How DSA fits in the Denver Difference and 4D Experience
brand_storytelling

Brand Storytelling

We can shape how our audiences think of Student Affairs by how we talk about ourselves—the stories we share and what we shine a light on tell people who we are. When we share the successes and triumphs of students and community members, we promote the transformative nature of our services and share how we activate 4D in our respective units. Through storytelling, we speak to the hearts and minds of our audiences and show how DSA delivers on DU’s brand promise.

dsa visual identity

Our Visual Identity

We utilize a standardized visual identity to help Student Affairs align with the central DU brand while creating a unique and consistent look and feel across all visual communications.

For a full description, resources, and examples related to our visual identity, refer to the DSA Brand Playbook.

DSA Canva Templates

OER offers DSA departments and units pre-made templates for print and digital promotion that utilize the DSA visual identity on our OER Canva Pro account. Our Canva account is fitted with a brand kit, which includes all brand elements for your use (colors, textures, photos, logos, stickers, etc.)

To use the templates, complete the following:

If you have a Canva account (free or paid version), email us at oer@du.edu and include the email addresse associated with the Canva account to be added to our Canva Team where you can access our full brand kit.

If you do not have a Canva acount, email us at oer@du.edu to get access to our OER pro account to use for your design needs and gain access to the brand kit.

How to use Canva Templates

To download the 4D Stickers, a mapping guide, and use guide, follow the link below.

4D Stickers and Use Guide