Division of Student Affairs - Office of External Relations

Office of External Relations

The Office of External Relations (OER) serves the Division of Student Affairs in telling the story of who we are and what we do. We connect marketing, communications, and partnerships to share our impact, strengthen our reputation, and support efforts that grow awareness, engagement, and revenue.

This strategic framework is built upon three core principles that guide every decision, campaign, and partnership across the Office of External Relations.

Strategic Communications Philosophy

group of students smiling at the camera

Marketing: Priority-Driven Support

OER invests in initiatives that support the university’s goals and long-term sustainability. This includes programs that strengthen the student experience while also helping generate support through fundraising, housing, and program participation.

group of students on a ski chair

Branding: Layered, Intentional Approach

OER strengthens the Student Affairs brand by creating communications that support both divisional and university goals. Our work connects strategy and storytelling to meaningful results that support the university’s mission.

group of students running on campus

Communication: From Inspiration to Action

By connecting storytelling with university resources and priorities, OER creates communications that do more than raise awareness—they encourage action, build engagement, and create lasting impact.