Division of Student Affairs - Office of External Relations
Office of External Relations
The Office of External Relations (OER) helps tell the story of who we are and what we do. We connect marketing, communications, and partnerships to share our impact, strengthen our reputation, and support efforts that grow awareness, engagement, and revenue.
This strategic framework is built upon three core principles that guide every decision, campaign, and partnership across the Office of External Relations.
Strategic Communications Philosophy
Marketing: Priority-Driven Support
OER strategically allocates resources to initiatives that align with institutional or divisional priorities and support the university’s financial sustainability. This includes efforts that advance strategic goals as well as initiatives that contribute to revenue through fundraising, housing occupancy, and program fees.
Branding: Layered, Intentional Approach
OER strengthens the Student Affairs brand by ensuring all communications align with divisional and university goals. By connecting strategy to execution, our work delivers clear, measurable results that support the broader mission of the institution.
Communication: From Inspiration to Action
By strategically connecting storytelling with resources and institutional investment, OER ensures communication moves beyond awareness to inspire engagement and drive clear calls to action that result in measurable and repeatable impact.
